Make your real estate business work for you. No burnout necessary.
We’ll teach you to build a business that’s sustainable, scalable, and stress-free. No BS, no distractions, no excuses—just consistent execution of the few things that truly matter.
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News & Events
The Full Fee Agent Conference
March 25 - 26 | Los Angeles, CA
Join Chris Voss, Steve Shull, and other negotiation masters to learn the tactics that have helped our clients double their commission rate, max out their client list, and create a more secure and satisfying real estate career.
50% OFF Daily Accountability Calls - Enroll by 3/22
3 months starting April 1 | LIVE online
Join three live, large group coaching calls every day: business fundamentals in the morning, and role play in the afternoon and evening. Real estate rewards consistency, and these calls are designed to help you produce a more consistent effort in your life and business.
Meet Rica Ruiz
Now available for private coaching
Please welcome the newest coach on our team! Rica is a full-time, practicing real estate broker who is uniquely adept at helping agents bring order to the chaos of their businesses. Her coaching focuses on Foundations: helping you establish your client base and build the essential systems of a scalable real estate business.
Learn with us
We have a range of programs and resources designed to meet you wherever you are.
We'll teach you how to...
This coaching is life-changing
"I cannot say enough good things about coaching with Steve. It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going. He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."
Ellen Schwartz
Westchester County, NY
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad
Los Angeles, CA
"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years! Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the Full Fee Agent mindset, and we have earned as much as $400,000 more since making 6% our standard. Steve's coaching has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"
Jody Clegg
Huntington Beach, CA
Ready to make your real estate business sustainable, scalable, and stress-free?
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