Real estate success, minus the overwhelm.
Master the art of building a business that’s sustainable, scalable, and stress-free. No fluff, no distractions—just proven strategies for lasting growth.
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TRUSTED BY
Building your business shouldn’t suck the life out of you.
You work hard. You know how to hustle. You might get a payoff from all that effort…
But it’s killing you.
You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.
You’re burning out, and you know it.
Now is the time to do something about it.
Grow your business and get your life back—at the same time.
I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…
- Make the deals come to you
- Earn a full fee every time
- Stop wasting time and money
- Stress less—way less
- Actually enjoy your work and your life
Start building a real estate business that works for you*
*Not the other way around.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad | Los Angeles, CA
What's Happening Now
Mastering Elite Communications in Real Estate
10-week program starts April 10th
Join us for this transformative 10-week journey that will change not just how you communicate with clients, but how you experience your entire practice. This isn't about adding more techniques to your repertoire – it's about developing the kind of deep understanding that allows you to connect authentically with clients at a level most agents never reach.
Hone your skills in a role play group
Live coaching open now!
Become a master of Tactical Empathy through consistent practice of real-world conversations in a small group, with guidance and feedback from an expert coach. Do it daily with Sean McGlynn and Lorin Ruttenberg or weekly with David Lewis.
The Full Fee Agent in Practice
On-Demand Video Course
The official companion video course to The Full Fee Agent book. This course will teach you how to shift from chasing clients to attracting them, build trust-based influence, handle tough conversations, and maintain full-fee standards while fostering a repeat and referral-driven business.
