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Real estate success, minus the overwhelm.

Master the art of building a business that’s sustainable, scalable, and stress-free. No fluff, no distractions—just proven strategies for lasting growth.

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TRUSTED BY

Building your business shouldn’t suck the life out of you.

You work hard. You know how to hustle. You might get a payoff from all that effort…

But it’s killing you.

You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.

You’re burning out, and you know it.

Now is the time to do something about it.

Grow your business and get your life back—at the same time.

I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…

  • Make the deals come to you
  • Earn a full fee every time
  • Stop wasting time and money
  • Stress less—way less
  • Actually enjoy your work and your life 
See how it works

Start building a real estate business that works for you*

*Not the other way around.

Books

Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.

Coaching

Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.

Live Events

Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.

Courses

Dive deep into a specific topic on your own schedule with our on-demand video courses.

Explore our programs

"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."

Jeffrey Saad | Los Angeles, CA

                

What's Happening Now

Implementing Standards

4-week program starts March 13th

Most agents set goals (how much they want to earn, how many deals they want to close). But few set standards—the non-negotiable ways they operate every single day. Goals are results. Standards are actions. And when your standards are high, your results take care of themselves.

Learn more

Real Estate Success with the Black Swan Method®

Monthly live training

What separates the elite from the mediocre in real estate? Tactical Empathy. Take your skills to the next level with training straight from the source: Chris Voss and his team of master negotiators at The Black Swan Group.

Learn more

Hone your skills in a role play group

Live coaching open now!

Become a master of Tactical Empathy through consistent practice of real-world conversations in a small group, with guidance and feedback from an expert coach. Do it daily with Sean McGlynn and Lorin Ruttenberg or weekly with David Lewis.

Learn more

See what we're talking about

The Myth of Selling More Homes

Jan 26, 2025

Want to Master Tactical Empathy in 2025?

Jan 19, 2025

Navigating the Wildfire Within

Jan 13, 2025

Read the blog

What people say about Performance Coaching

Ready to make your real estate business sustainable, scalable, and stress-free?

 

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