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Real estate success, minus the overwhelm.

Coaching, courses, and community for agents who want a thriving business and a happy life. Join us to master the art of sustainable, scalable, stress-free real estate.

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TRUSTED BY

Building your business shouldn’t suck the life out of you.

You work hard. You know how to hustle. You might get a payoff from all that effort…

But it’s killing you.

You’re answering calls, emails, and texts at all hours. A full day off—let alone a real vacation—is a fantasy. Every deal feels harder and harder to close.

You’re burning out, and you know it.

Now is the time to do something about it.

Grow your business and get your life back—at the same time.

I'm Steve Shull, and I've been coaching agents like you for over 32 years. Together with my team of expert coaches, I'll teach you how to…

  • Get more repeat and referral clients
  • Earn a full fee on every deal
  • Stop wasting time and money
  • Stress less—way less
  • Actually enjoy your work and your life 
See how it works

Start building a real estate business that works for you*

*Not the other way around.

Books

Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.

Coaching

Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.

Live Events

Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.

Courses

Dive deep into a specific topic on your own schedule with our on-demand video courses.

Explore our programs

"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."

Jeffrey Saad | Los Angeles, CA

                

What's Happening Now

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Game Plan 2026 [$600 OFF expires May 31st!]

Live Event - Los Angeles

Join us December 10th and 11th in Los Angeles for Game Plan 2026—a high-impact, two-day event designed to help you hit the ground running in the new year. We’ll dive into the strategies, systems, and skills that will set you apart—regardless of market shifts or changing industry dynamics.

Super early bird pricing ends May 31st!

Learn more

Real Estate Success with the Black Swan Method®

Monthly Coaching Call

What separates the elite from the mediocre in real estate? Tactical Empathy. Take your skills to the next level with this collaborative training with the coaches who created Tactical Empathy and those who have mastered its application for real estate.

Learn more

See what we're talking about

The Industry That Forgot What It Means to Be Human

May 11, 2025

You’re Not Going to Outperform Your Database

May 04, 2025

The Myth of the Open Mind

Apr 27, 2025

Read the blog

What people say about Performance Coaching

Ready to make your real estate business sustainable, scalable, and stress-free?

 

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