The One Thing That Will Grow Your Real Estate Business More Than Anything Else

You and I both know that every agent shares one goal: to increase their business.

That’s what you work so hard for. It’s what you take courses and spend money and get coaching for.

And yet, virtually every single agent resists doing the ONE THING thing that will grow their business more than anything else…

Picking up the phone and calling everyone they know every 90 days.

Not texting. Not emailing. Just having a simple, quick, human-to-human conversation, 4 times a year, with every past client and every person in your sphere of influence.

It’s not a sales call. You’re not asking for or expecting anything. You’re just checking in.

Hi! How are you? What’s new?

That’s all! No conversation could be easier or more impactful for your business.

These conversations keep the relationship alive. They show the other person that you value them. They keep you top of mind.

And if you DON’T have them, you can kiss any repeat or referral business goodbye—I promise you that.

Still, I have to coach this every single day, over and over and over because almost no one actually does it.

Why do they resist? FEAR. 

Specifically, fear of being rejected in some way.

Every objection I’ve ever heard is some version of the same story: “They don’t want to hear from me.”

The vast majority of the time, that’s DEAD WRONG.

People appreciate hearing from their agent. They know you’re busy and important, and the fact that you make time for them leaves an impression. It builds trust.

But agents always go to the worst case scenario in their minds.

If I call, it will be awkward. They'll think I'm a pushy salesperson. They'll hang up on me. They'll yell at me. They'll tell me never to call again…

I'll find out that none of my contacts actually want to do business with me…

I'll never sell another home again…

I'll wind up on the street…

I'LL DIE.

It sounds extreme when you see it written out like that, but the fear really does run that deep—it's your survival instinct.

But guess what? THIS IS YOUR JOB. 

Calling people—nurturing relationships—is your job. It's the foundation of your business. 

Agents always ask me, "What else can I do?"

Here's what I tell them: Nothing! You don’t need to do ANYTHING ELSE. Not marketing, not social media, not buying leads, not any other magic pill. 

Until you’re making those calls, we have nothing to talk about. 

It's that simple. 

In fact, this whole business is simple, which is why I called my new book Real Estate Is Not Rocket Science.

It's coming out in just a few weeks, and it teaches the 6 core building blocks you need to succeed in any market.

As you can probably guess, calling your contacts is one of them.

Download and read the first chapter for free today!