Custom Live Training
Work with us to create a live training event tailored for you and your team or brokerage. Virtual or in person, for a few hours or a few days, on whatever topics you care about most—we're here to help your team get focused, energized, and productive.
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What's custom live training?
Custom live training gives your team the chance to learn from our expert coaches in real time, on the topics that matter most to you.
Tell us what’s holding your agents back—what they’re worried about, what they struggle with, where they can improve—and we’ll design a program to elevate their performance.
Your custom workshop can be…
✔ Virtual or in-person
✔ Any length from 1 hour to 2 days
✔ Any group size from 5 to 500+

How does the process work?
1️⃣ INITIAL CONSULTATION
Book a call with us to discuss your custom training vision and how we can help you bring it to life.
2️⃣ CUSTOM PROPOSAL
We'll send you a detailed proposal, including dates, times, cost, coaches, and content topics.
3️⃣ CONTENT CREATION
Once the proposal is approved, we'll create the custom presentations and activities for your event.
4️⃣ LIVE TRAINING
We show up for your team, in person or online, with our expert coaches ready to raise your game.
"The sales training was exceptional! It delivered practical, actionable strategies for understanding client motivation, improving communication, and overcoming objections. The role-playing and accountability segments made it highly engaging and immediately applicable. A must for anyone aiming to elevate their sales game!"-
⭐⭐⭐⭐⭐ JEN MORENO - Regional Director of Sales | Mark Spain Real Estate
OUR CORE TEACHINGS
The Performance Six
All our coaching revolves around one goal: to help your agents build a sustainable, scalable, stress-free real estate business.
We believe the best way to do that is to be a full-fee, full-service agent with a focus on maximizing repeat and referral business.
It doesn’t take any secret tricks—just consistent execution of six essentials.

Practice Mindfulness
Navigate life with curiosity, acceptance, and non-judgment.

Optimize Time
Prioritize what matters most to maximize productivity and focus.

Cultivate Relationships
Lead with love, build trust, and nurture a loyal community.

Implement Standards
Create streamlined systems that raise the bar for consistency and efficiency.

Master Communication
Use Tactical Empathy® to spark honest, collaborative conversation.

Act Strategically
Align your daily actions with your long-term goals.
Have a particular topic in mind?
Tell us about it! We're happy to address specific concerns about market conditions, changing regulations, or anything else that might be on your mind.
That said, there are some topics that simply aren't compatible with our approach to real estate. For example, we would never promote a business model that involves discounting your fee or relying on high-volume, low-conversion lead generation.
What live trainings have we done recently?

Brokerage Training
Mark Spain Real Estate
Weekly Training Series
"I've worked with many trainers across various industries, including real estate, over the last five years, and Performance Coaching stands out as the absolute best. Their professionalism, exceptional communication, and industry-leading skill development are unmatched. If you're looking to improve your results and set yourself apart in the industry, I highly recommend them!"
- Katelyn Fletcher - Vice President of Sales

Team Training
Historic Real Estate LA
2 Day Bootcamp
"I booked a 2 day bootcamp for my team of 4, and within 3 days the course paid for itself. From systems to psychology, our bootcamp dug deep into how we run our businesses and personal lives and strategic ways to improve all of them for the better. Our internal and external communication is forever changed to be more efficient all across the board."
- Ben Kahle - Team Lead

Team Training
Brock & Lori Real Estate Team
Weekly Coaching & Training
"Our coaching with Steve has been totally transformative: I can't imagine what'd I'd do without him. Real estate can be very fragmented - you're the CEO, CMO, CFO, the salesperson...the program focused on what only "you can do," and gives you the self-worth to know how to grow. It's scary, it's different, and works. I'm very grateful for this huge transformation"
- Lori Harris - Team Lead
Who teaches the live training?
You can request specific coaches, or we'll bring the ones who are the best fit for the content of your event.

Sean McGlynn
Tactical Empathy Coach

Lorin Ruttenberg
Tactical Empathy Coach

Jeffrey Saad
Mindset Coach

Regina Vannicola
Mindset & Team Coach

Elaine Stucy
Tactical Empathy Coach

Jody Clegg
Mindset & Team Coach