COMPLIMENTARY WEBINAR
Mastering the Pricing Conversation
with Steve Shull
Join us for a live webinar, where Steve Shull will teach you how to navigate fear, false expectations, and emotional anchors using Tactical Empathy—so you can lead honest, collaborative pricing conversations without pressure or fear.
Thursday, May 1st 3 PM ET
Let’s be honest—the pricing conversation is one of the hardest and most important in real estate.
Overpriced listings help no one.
They sit. They stagnate. They frustrate.
And they cost everyone time, energy, and opportunity.
But guiding a seller to a realistic number—without resistance, resentment, or regret—is one of the toughest skills to master. It’s not just a pricing conversation. It’s a conversation about fear, ego, expectations, and control.
Join Steve Shull live as he walks you through how to lead this high-stakes conversation using Tactical Empathy—so the seller comes to the right number on their own, with you as their trusted guide, not their adversary.
What You'll Learn
✔ How to quiet the internal noise—and enter the conversation with clarity, curiosity, and calm
✔ How to remove yourself as the threat and shift from adversary to ally
✔ The brain science behind pricing resistance—and how to work with it, not against it
✔ Why sellers emotionally attach to the “wrong” number—and what’s really driving their expectations
✔ What they’re actually asking (and fearing) when they say, “So… what do you think it’s worth?”
✔ How to decode seller signals and respond skillfully in emotionally charged moments
✔ What to do when they’re getting “other advice” from friends, neighbors, or Zillow
✔ A powerful 3-part pricing framework that moves the conversation from fuzzy to focused
✔ How to stay unattached to the outcome—and still guide sellers to the right decision
If you've ever walked out of a pricing conversation second-guessing yourself—this is your reset.
Can't attend live? A recording will be sent out to all registrants after the class.
