Game Plan 2025
Vision, Strategy, and Focus for a Winning Year
Join Performance Coaching for this one-day workshop on Dec. 3rd to set yourself up for success in 2025. We'll zero-in on the knowledge and skills that will give you an edge—no matter how the rules change or what the market is doing.
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New year, new opportunities... are you ready to seize them?
2024 was a year of uncertainty and change for most agents. Slow markets, new commission rules, nervous clients...you probably spent most of the year just trying to keep your head above water.
It's time for a RESET.
Time to take a step back and see what really happened in your business this year.
Time to figure out what's actually working and what's not.
Time to work ON your business, not just IN it.
That's what this event is all about
Vision
Get clear on what's possible for you and your business
Strategy
Discover the path to reach those goals
Focus
Align your actions with what's important every day
Specifically, we're going to address...
✓ How to charge a full fee on both the listing AND buy side
✓ How to raise your price point
✓ How to increase your overall productivity
JOIN US IN LA
OR ONLINE
Get the full experience at the Skirball cultural center in Los Angeles...or if you can't make it person, watch the live stream from home.
Community
Soak up the energy of a room full of people who are all on the same journey, and make face-to-face connections with the people who can help you get better every day.
Content
Learn the strategies and techniques that make a real difference for you and your business, distilled from over 32 years and 60,000 hours of coaching agents like you.
Coaching
Get motivation, feedback, and accountability from coaches who know how to help you stay on track and do the right things consistently.
What's on the Agenda?
NOTE: All times in PST. Program is subject to change.
Monday Dec. 2nd
5 - 7 PM | Networking Happy Hour
Join us for cocktails and hors d'oeuvres at the Luxe Hotel. (In-person attendees only.)
Tuesday Dec. 3rd
~ 7:30 - 8:30 AM | Breakfast ~
8:30 - 9:30 AM | Vision Setting
Jeffrey Saad will guide you in centering your mind to set your vision for the coming year.
9:30 - 12 PM | Strategies That Scale
Jonathan Lack and Steve Shull will explore the key steps you should be asking to keep your business healthy and scalable. (There will be a break during this session.)
~ 12 - 1 PM | Lunch ~
1 - 1:15 | A Word from Our Sponsors
1:15 - 2 PM | How to Charge a Full Fee
Laurie Gilmore will teach the key techniques from the Tactical EmpathyTM playbook that allow you to become a full fee agent, no matter what market you're in.
2 - 3 PM | Hone Your Laser Focus
Zach Zeldner will share powerful techniques for eliminating all distractions and focusing your efforts on what is most important.
~ 3 - 3:15 PM | Break ~
3:15 - 4:15 PM | Agent Panel: Price
Seven experienced agents will have an honest, no-holds-barred discussion of what it takes to raise your price point.
4:15 - 5:15 PM | Agent Panel: Productivity
Six experienced agents will share their secrets to selling more homes, more consistently, without burning out.
Featured Speakers
Steve Shull
Head Coach, Performance Coaching
Jonathan Lack
Real Estate Strategy & Operations Consultant
Jeffrey Saad
Bel Air Agent & Mindset Coach
Laurie Gilmore
Manhattan Agent & Tactical Empathy Coach
Zach Zeldner
Founder of Compass Boulder
Agent Panelists
Jody Clegg
Sally Forster Jones
Leora Hasas
Eric Lavey
Casey Lesher
Linda May
Kristin Neithercut
Ellen Schwartz
Michelle Schwartz
Elaine Stucy
Regina Vannicola
Neal Ward
Stephanie Younger
Attend Game Plan 2025 In Person or Online
If you have coaching credits and would like to use them for this event, email [email protected].
Watch Online
$429
Includes:
- Live streaming of the full program
- Access to an exclusive online community of attendees
- Lifetime access to the recording of the event
Get the FULL Experience
$849
Includes:
- A full day of expert training
- Access to an exclusive online community of attendees
- Lifetime access to the recording of the event
- Pre-event networking happy hour (Mon. 12/2 from 5 - 7 PM at the Luxe Hotel)
- Lunch, beverages, and snacks during the event
PLUS you can...
- Ask questions and get answers from the experts
- Meet the coaches and featured speakers
- Make priceless connections with like-minded agents
Conference FAQs
If you can't find the answer to your question here, email us at [email protected].
Who should attend this conference?
Any agent who wants to start the new year with a clear vision, a winning strategy, and laser focus. If you're feeling lost in the weeds of running your business, this is the perfect opportunity to take a step back, hit the reset button, and make a fresh start in 2025.
What is included in the registration fee?
Access to all live event sessions throughout the day, event materials, lunch, and refreshments.
Are meals included in the registration fee?
Lunch and refreshments are included, served in the meeting space.
Are hotel accommodations included in the registration fee?
The cost of the hotel accommodation and travel is NOT included in the registration fee. Attendees are responsible for their own accommodations and travel costs.
Will there be a room block reserved at a nearby hotel?
There will NOT be a reserved room block. The Luxe Sunset Boulevard Hotel and the Hotel Angeleno are both excellent places to stay near the Skirball Cultural Center.
Can I get a refund if I change my mind about attending?
You can transfer your ticket to another person, but no refunds are available.
Where can I find information about the event agenda and schedule?
Click here for the current event agenda. A detailed, downloadable agenda will be posted on this page as soon as it has been finalized.
Can I bring an assistant with me?
We encouraged you to bring team members and colleagues to this event! Every attendee will need to purchase their own ticket (including assistants).
What is the dress code at the event?
Wear whatever makes you comfortable for a full day of learning among expert coaches and your peers!
How do I make a request for special needs or meals?
After you have registered, we will send a questionnaire where you can make those requests.
I can’t pay by credit card—is there an alternate payment method?
Please reach out to [email protected].
Who should I speak to about sponsorship opportunities?
Please reach out to [email protected].
