Implementing Standards with Steve Shull

This 4-week intensive is designed to help you implement and uphold the standards that make success inevitable. No more guesswork. No more scrambling. Just a structured, sustainable way to run your business at a high level—without the stress and unpredictability.

Starts Thursday, March 13th at 1 PM PST / 4 PM EST.

Can't make it live? Sign up to get the recordings straight to your inbox!

ENROLL NOW

You work hard - so why is your business still inconsistent?

Some days, you’re in control.

Clients respond. Deals move forward. Everything clicks.

Other days? It’s chaos.

Leads fall through the cracks. You’re scrambling to keep up.

And you’re left wondering, “Why does this still feel so unpredictable?”

It’s not a motivation problem.

It’s not a discipline problem.

It’s a standards and habits problem.

Goals Won’t Get You There. Standards and Habits Will.

Most agents set goals—a target income, a certain number of deals. But goals are just intentions.

Goals tell you what you want.
Standards dictate what you will and won’t accept.
Habits reinforce those standards every single day.

When your habits are inconsistent, so are your results. But when you raise your standards and align your habits to match, you dramatically increase your odds of success.

What You'll Get From This Program...

Understanding Standards in Your Business- Define your standards around time off, commission, ideal client profile, showing property, hiring, CRM, etc.
Clarity on What’s Missing – Pinpoint where a lack of standards and weak habits are costing you time, money, and energy.
A Repeatable System for Success – Implement simple, scalable processes that eliminate chaos and make consistency effortless.
The Confidence to Hold the Line – Learn how to enforce your standards (with yourself, clients, and your team) without hesitation.
Freedom from the Rollercoaster – Stop the cycle of feast-or-famine and build a business that runs smoothly—whether you’re hands-on or not.

Sign me up!

How it Works

The 4-Week Breakdown

Each week is designed to move you from awareness → structure → enforcement → long-term sustainability.

Week 1 (3/13)

The Power of Standards & Habits:

Identify the gaps in your business and shift from chasing results to executing at a higher level.
Learn how habits shape your standards (and vice versa).
Conduct a Standards & Habits Audit—where are your biggest weak spots?

Week 2 (3/20)

Systems & Processes – Making High Standards Automatic:

Build a repeatable structure that eliminates inconsistency.
Learn habit-stacking techniques to make high-standard behaviors second nature.
Implement the 5 Core Systems every agent needs for predictability and efficiency.

Week 3 (3/27)

Enforcing Standards Without Exception:

Master accountability habits that keep your standards locked in.
Learn how to hold yourself (and others) accountable—without micromanaging or hesitation.
Build a habit-tracking system to measure progress.

Week 4 (4/3)

Sustaining & Scaling Standards for the Long Haul:

Prevent gradual slippage so your high standards don’t fade over time.
Learn how to scale without losing quality or consistency.
Implement a quarterly self-assessment to keep your standards sharp.

Week 1: The Power of Standards & Habits

Identify the gaps in your business and shift from chasing results to executing at a higher level.
Learn how habits shape your standards (and vice versa).
Conduct a Standards & Habits Audit—where are your biggest weak spots?

Week 2: Systems & Processes – Making High Standards Automatic

Build a repeatable structure that eliminates inconsistency.
Learn habit-stacking techniques to make high-standard behaviors second nature.
Implement the 5 Core Systems every agent needs for predictability and efficiency.

Week 3: Enforcing Standards Without Exception

Master accountability habits that keep your standards locked in.
Learn how to hold yourself (and others) accountable—without micromanaging or hesitation.
Build a habit-tracking system to measure progress.

Week 4: Sustaining & Scaling Standards for the Long Haul

Prevent gradual slippage so your high standards don’t fade over time.
Learn how to scale without losing quality or consistency.
Implement a quarterly self-assessment to keep your standards sharp.

Is This for You?

✔️ Are you tired of feeling overwhelmed and want a clear, repeatable way to operate at a high level?

✔️ Are you serious about building a sustainable business—not just chasing the next deal?

✔️ You know you're capable of more but need structure and accountability to execute at your best.

BOTTOM LINE

This is not about working harder. It’s about locking in the habits and standards that make success inevitable.

I WANT IN!

What do clients say about Performance Coaching?

Who teaches Implementing Standards?

This program is led by Steve Shull, the founder and Head Coach of Performance Coaching.

Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. W.hen an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents

After 33 years and over 60,000 hours of one-on-one coaching, he knows more about real estate agents' daily struggles than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives. He teaches that approach through his coaching platform, Performance Coaching, and his three books: Real Estate Is Not Rocket Science, The Real Estate Team Playbook, and The Full Fee Agent.