Tactical Empathy Bootcamp with Laurie Gilmore
In this 10-week program starting Sep. 12th, you’ll dive deep into the core concepts and tools of Tactical Empathy, building the foundational skills you need to create a strong repeat and referral business.
We're SOLD OUT! Join our email list to get notified next time we run this program. In the meantime, you'll get actionable coaching tips in your inbox every week!
What's Tactical Empathy Bootcamp?
Tactical Empathy Bootcamp is a live online coaching program for real estate agents who want to transform their business by elevating their communication skills.
In these 10 weeks, you will learn the full Tactical Empathy toolkit: what the tools are, when to apply each one, and most importantly, how to use them for maximum impact.
That means no more persuading, explaining, or tap-dancing around hard conversations. You will finally have the tools to approach ANY conversation with confidence and calm.
That’s the secret to becoming your clients’ trusted advisor—which is precisely what enables you to charge a full fee and build a thriving repeat and referral business.
Wait, what's Tactical Empathy?
Tactical Empathy is the art and science of influencing people by making them feel understood. It’s one of the 6 Building Blocks we teach at Performance Coaching, and it will TRANSFORM the way you think about and communicate with your clients. For a great introduction to this concept, check out The Full Fee Agent by Chris Voss and Steve Shull—click here to download the first chapter for free!
When I was introduced to Performance Coaching, I felt like I finally found my professional "home." Performance Coaching does not coach you to be better at "sales." What they do, is equip you to help your clients gain clarity around their goals and to become a trusted advisor in critical real estate transactions. In a high-stakes business, learning to listen is one of the most vital skills, and there is no better place to master this than with Performance Coaching.
⭐⭐⭐⭐⭐ LESLI KOONTZ
How does Tactical Empathy Bootcamp work?
This program will teach you both core concepts AND their practical applications in your daily work. Here’s what to expect…
✔ 90-minute live sessions weekly for 10 weeks
✔ 60 minutes of expert instruction in the core skills
✔ 30 minutes of practical applications through role play
✔ Exploration of real-world situations you face every day
✔ Your questions answered in real time
When you join Tactical Empathy Bootcamp, you'll...
💰 BECOME MORE VALUABLE
When you practice Tactical Empathy, you build trust—and that’s what people are most willing to pay a premium for.
✌️ STRESS LESS
No more sweating over the hard conversations. These skills give you the power to approach them with serenity.
📈 BUILD MOMENTUM
When you make a habit of building trust, your clients will make a habit of bringing you repeat and referral business.
Is Tactical Empathy Bootcamp right for me?
Tactical Empathy Bootcamp is for agents who want to truly master the art of influencing people by making them feel understood. You’ve probably read or heard something about the power of Tactical Empathy—this is your chance to discover what it really is and how it can revolutionize every conversation you have. Whether you’re new to Tactical Empathy or have already been practicing it for a while, this program will be a rocket booster on your journey to mastery.
BOTTOM LINE
If you're committed to becoming a full fee agent, Tactical Empathy Bootcamp was made for you.
What do clients say about Performance Coaching?
Who teaches Tactical Empathy Bootcamp?
This program is led by Laurie Gilmore, our resident Tactical Empathy expert. She's also a top Manhattan real estate broker who has built a full fee business entirely composed of repeat and referral clients.
After a long and fruitful career in the arts as both a performer and Broadway producer, she established her real estate practice in Manhattan in 2014. While she experienced immediate success, ranking nationally as a top producer in her first 2 years, the seemingly inevitable stress and conflict was clearly unsustainable. Then she was introduced to Steve Shull and Tactical Empathy.
Tactical Empathy became her passion—and the key to building business relationships as authentic and trust-based as those she had known in the art world. She discovered the art of her business: working less and earning more through stress-free processes and deeply respectful client relationships.
Over the course of this 10-week program, Laurie will be joined by several guest coaches, including Steve Shull and David Lewis.
What's the schedule?
The program starts on September 12th and meets every Thursday from 1 - 2:30 PM ET for 10 weeks. Here's what we'll cover. (Please note that topics may move around as the program progresses.)
Week 1 (9/12): The Tactical Empathy Mindset
Week 2 (9/19): The Negotiation 9 in Real Estate
Week 3 (9/26): Navigating Sensitive Conversations
*No class on 10/3*
Week 4 (10/10): New Client Discovery
Week 5 (10/17): Working with Buyers (part 1)
Week 6 (10/24): Working with Buyers (part 2)
Week 7 (10/31): Working with Sellers (part 1)
Week 8 (11/7): Working with Sellers (part 2)
Week 9 (11/14): Working with Other Agents
Week 10 (11/21): Handling Objections and Attacks
How much does it cost?
This 10-week live coaching program costs $3,500.
You're probably thinking that's a big investment. You might be wondering whether you can afford to spend that much right now.
The real question is…what will happen if you DON’T?
With the new commission rules, clients will be scrutinizing your fee more than ever. Agents who rely on explaining their value will take a big pay cut...but agents who build TRUST will be able to command a full fee and more.
What would be the difference between 2% and 3% on your next listing? What about on ALL your listings in the next 12 months? Tens, if not hundreds of thousands of dollars.
Now that you know what's at stake, what are YOU willing to invest to learn the skills that will earn you a full fee, no matter what the commission rules are?
Tactical Empathy Bootcamp 2024 is SOLD OUT!
If you're not already on our email list, sign up here to get notified next time we run this program. In the meantime, you'll get actionable coaching tips in your inbox every week!
