LIVE 4-WEEK COURSE
Cultivating Relationships
with Steve Shull
This 4-week course empowers real estate professionals to build a relationship-driven business rooted in authenticity, trust, and human connection. Through practical tools and Tactical Empathy techniques, agents will learn to deepen existing relationships, create consistent personal touchpoints, and foster a loyal community that drives repeat and referral business.
Starts, Thursday May 8th.
Real estate is a repeat and referral business driven by relationships and fueled by human connection.
As a real estate Agent, your most important job every day is to cultivate relationships.
But what exactly does that mean and how do you do it?
What You'll Gain
✔ Understand what cultivating relationships truly means.
✔ How to generate more repeat and referral business.
✔ How to build authentic connections that go beyond transactions.
✔ We'll explore the difference between transactional relationships and truly cultivated ones.
✔ Understand how Tactical Empathy is the core of cultivating relationships.
✔ Live role-play scenarios where we will apply Tactical Empathy to uncover deeper needs and desires.
✔ Learn how to create systems for relationship cultivation without relying on CRM.
✔ We'll explore personal touch points (like handwritten notes, spontaneous calls, meaningful gifts).
✔ How to create a community of advocates and ambassadors.
This class will provide you with a systematic approach to cultivating relationships that feels natural and enjoyable rather than forced or transactional.
What's the schedule?
The program starts on Thursday, May 8th and meets every Thursday from 1 - 2 PM PT for 4 weeks.
May 8th | Week 1: The Foundation of Trust & Loyalty
- Building authentic connections that go beyond transactions. Exploring the difference between transactional relationships and truly cultivated ones.
- Leading with love and genuine curiosity.
- The importance of consistency, reliability, and presence.
- Showing up for people in a way that feels personalized, not generic.
May 15th | Week 2: Making People Feel Seen & Understood
- Helping people feel understood is the key to deepening relationships.
- Cross the Street: Understanding the world from the other person’s perspective.
- Emptying Your Bucket: Detaching from outcomes and being fully present.
- Practical use of Calibrated Questions, Dynamic Silence, and Summaries to improve communication.
May 22nd | Week 3: Consistency & Intentionality
- The discipline of staying in touch and adding value over time.
- Personal touchpoints (handwritten notes, spontaneous calls, meaningful gifts).
- The value of intentional follow-ups and check-ins based on genuine interest, not marketing prompts.
- Applying 'The Favorite or Fool Approach' to relationships—are you their favorite or a fool who only reaches out for business?
May 29th | Week 4: The Long Game—Building a Loyalty Ecosystem
- Shifting from individual relationships to building a network of loyalty and trust.
- Reciprocity: Giving more than you take.
- How to build advocates who feel invested in your success.
- The art of deepening relationships through shared experiences and values.
THIS WEEK ONLY | Receive $1,000 coaching credits with your enrollment.
Enroll Now | $1,000Want to pay with Performance Coaching credits? Email us at [email protected].
