Real Estate Success with the Black Swan Method®
Elite real estate agents think differently, listen differently, and negotiate differently. Their advantage? Tactical Empathy. In this one-of-a-kind program, you’ll train with the originators of Tactical Empathy and the coaches who have mastered its use in real estate—so you can communicate with clarity, confidence, and impact.
+
Your life as a real estate agent is one hard conversation after another.
You already know Tactical Empathy is the key to mastering those moments.
You've read the books, listened to the lectures, maybe done some role play.
It all makes sense in theory...
But in the real world, things don't always go how you expect.
You still stress over sensitive conversations...
You still struggle to build trust quickly with your clients...
You still don't have the level of influence you want...
And when things go off-script, you're never quite sure what to do.
To get to the next level of Tactical Empathy, you have to go deeper.
From the authors of The Full Fee Agent
Former FBI hostage negotiator Chris Voss and former NFL linebacker turned real estate coach Steve Shull teamed up to write The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional—a book that’s transforming the way agents think, communicate, and run their businesses.
This is the book agents everywhere are using to stop giving away their value, start charging their full fee, and finally build the business—and the life—they set out to create.
The book gives you the blueprint.
This training shows you how to execute it in the real world.
If you want to confidently charge full fee, communicate with clarity, and navigate tough conversations with ease—this is where you learn to do it.
What's Included
This program includes:
✔️ A live 60 minute session each month
✔️ Featuring a Black Swan guest coach in each session
✔️ Hosted by Steve Shull
✔️ Topics Include: Tactical Empathy in real estate, Accusations Audits, Labeling, Mirroring, Negotiator Personality Types, and much more!
✔️ Our standard schedule is to meet on the first Tuesday of each month. Please note that January’s session will be held on the first Wednesday, and March’s session will take place on the second Tuesday.
✔️ Sessions are held at 9:30 - 10:30 AM PT / 12:30 - 1:30 PM PT
✔️ On Zoom
✔️ Lifetime access to session recordings
✨And as a bonus, you’ll also receive access to our monthly Friday Forum call—a dedicated coaching and Q&A session held the Friday following each Tuesday call. The goal of this session is to unpack the monthly call and dive deeper into the skills and concepts.
Sign me up!Meet the Coaches
Steve Shull
Head Coach at Performance Coaching, co-author of The Full Fee Agent, 32-year real estate coach
Chris Voss
Founder of The Black Swan Group, author of Never Split the Difference and The Full Fee Agent, former FBI hostage negotiator
Derek Gaunt
Black Swan Coach, former hostage negotiation incident commander with the Alexandria, VA police
Jorge Gayle
Black Swan Coach, former head of procurement at JetBlue Airways
January Featured Guest: Chris Voss
Wednesday, January 7th, 2026 9:30 AM PT / 12:30 PM ET
We’re kicking off the year with an extraordinary guest.
In January, we’re joined by Chris Voss—former FBI hostage negotiator, bestselling author of Never Split the Difference, and one of the world’s leading voices on Tactical Empathy.
Chris will share powerful insights on how to navigate high-stakes conversations, handle resistance without pushing, and create real influence—skills every agent needs when fees are questioned, emotions run high, or decisions feel stuck.
If you want to elevate how you communicate, negotiate, and lead conversations with confidence, this is a call you don’t want to miss.
Register Now
Ready to take your Tactical Empathy to the next level?
Due to our partnership with The Black Swan Group, Performance Coaching credits cannot be used for this program.
