Make your real estate business work for you. No burnout necessary.
We’ll teach you to build a business that’s sustainable, scalable, and stress-free. No BS, no distractions, no excuses—just consistent execution of the few things that truly matter.
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What's Happening Now
Join us for Q1 Daily Accountability Calls
Live coaching starting January 6th
Join three live, large group coaching calls every day: business fundamentals in the morning, and role play in the afternoon and evening. Real estate rewards consistency, and these calls are designed to help you produce a more consistent effort in your life and business.
Hone your skills in a role play group
Live coaching open now!
Become a master of Tactical Empathy through consistent practice of real-world conversations in a small group, with guidance and feedback from an expert coach. Do it daily with Sean McGlynn and Lorin Ruttenberg or weekly with David Lewis.
Learn with us
We have a range of programs and resources designed to meet you wherever you are.
Books
Learn the fundamentals of building a sustainable, scalable, stress-free business with our books.
Coaching
Get ongoing education, support, and accountability from a live coach, in a group or one-on-one.
Live Events
Attend a bootcamp, retreat, or conference for an intensive learning experience with like-minded agents.
Courses
Dive deep into a specific topic on your own schedule with our on-demand video courses.
Ask the Coaches
What hard conversations are you avoiding or currently worried about? Tell us, and we just might answer your question in our monthly webinar or on our Q&A page!
We'll teach you how to...
Charge a full fee, every time
It’s not impossible—in fact, it’s essential. Learning to ask for (and get) 6% will transform you from a commodity into a trusted advisor, sought after and valued by your clients.
Make the deals come to you
Tired of chasing deals and feeling like a pushy salesperson? Learn how to nurture your relationships the right way, to fill your pipeline with repeat and referral business that comes to you effortlessly.
Stress less—way less
Say goodbye to constant anxiety and overwhelm. Learn how to get out of crisis mode, navigate tough conversations with ease, and make confident decisions about how to run your business.
Get your life back
Leave the 24/7 work life behind. Learn how to manage your time and streamline your processes so all the important things get done, without spilling into your evenings and weekends.
Stop wasting your resources
No more time wasted on people who will never hire you. No more money wasted on marketing that doesn’t work. No more energy wasted on worrying. Learn how to focus your resources on what actually moves the needle.
Build a sellable business
Don’t let your last deal be your last paycheck. Learn how to treat your business like a business, not just a job, so you can pass it on or sell it when you retire—and reap the rewards.
This coaching is life-changing
"I cannot say enough good things about coaching with Steve. It is a privilege. He is the real deal. If you put in the work with his guidance, he will get you there and keep you going. He will help you rewire your brain and make more money, scale down your chaos and enjoy your life. Now I take at least one day off every weekend. Hadn’t done that for the past twenty years. I cherish the coaching and look forward to so much more."
Ellen Schwartz
Westchester County, NY
"Thanks to Steve’s coaching, I now work 15 hours a week on average and have made high 6 figures for over 15 years. I didn’t have to do anything new, creative, or different—I just had to listen to what he told me to do and do it consistently. Steve focuses on the ACTIONS and MINDSET that allow you to thrive, not business plans and forced goals. As a result my work is high-impact and fun. Instead of being burnt out, I am on fire and loving my life."
Jeffrey Saad
Los Angeles, CA
"Steve is a rock star, and his words and guidance have positively changed my business in these last 4 years! Before his coaching, my team's commissions averaged close to 5%. Now, we have implemented the Full Fee Agent mindset, and we have earned as much as $400,000 more since making 6% our standard. Steve's coaching has helped me and my whole team to be more efficient and productive. We waste less time, so we can enjoy more time off than we have for years!"
Jody Clegg
Huntington Beach, CA
Ready to make your real estate business sustainable, scalable, and stress-free?
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